HappyTails Kennels
HappyTails Kennels has been breeding Boxer puppies for years through Facebook and Instagram. They contacted us because they were ready to take the next step and set up a web presence that was optimized for Google.
The Problem
HappyTails Kennels has been breeding Boxer puppies for years through Facebook and Instagram. They contacted us because they were ready to take the next step and set up a web presence that was optimized for Google.
The Process
We worked with the owner to identify her top three goals for the website:
- Rank on search engines for the pre-determined keywords.
- Easily share upcoming and available litters.
- Collect information from active and potential buyers.
Goal #1
Rank on search engines for the pre-determined keywords
Goal #2
Easily share upcoming and available litters
Goal #3
Collect information from active and potential buyers
The Solution
We created a welcoming website full of images of the puppy parents and various litters. Boxer lovers can see how well-cared for the puppies are before they are old enough to be adopted. There is also biographic information available about each of the Mamas and Dads.
The HappyTails Instagram page integrates seamlessly into the homepage, allowing visitors to recent posts, alleviating the need for regular website updates.
There are contact forms available to allow for specific adoption requests or basic inquiries. Having as much information up front from the potential client helps simplify the communication process, especially when there may be several people interested in a particular puppy or litter.