Rolling the Marathon
PCBDSN takes pride in empowering clients with disabilities to pursue equal opportunities to live fully, work meaningfully, and enjoy life’s moments. They are proud to stand beside them as they build lives filled with purpose, joy, and independence in every opportunity to live, work, and play. And we're proud to help support them in their mission.
The Problem
Mike Hudson is a personal friend and founder of a non-profit organization I’ve worked with in the past. In June, he announced that he and an ultra-runner friend would be tackling the Marine Corps Marathon together at the end of October. This friend would be pushing him in a specially designed wheelchair to help fulfill a goal on Mike’s bucket list from before his paralyzing accident nearly 30 years ago.
This website would be separate from the non-profit’s and be focused specifically on the message and experience of “Rolling the Marathon.”
The Process
I worked with Mike and his team to determine their top three goals for this website:
- Give donors and potential sponsors a centralized location for all the information about the planning and work towards this goal.
- Beyond sharing who the guys are, there needed to be a place to collect any updates from either of them.
- Collect email addresses and set up an email system to allow Mike and his non-profit to communicate with supporters
Goal #1
Give donors and potential sponsors a centralized location for all the information about the planning and work towards this goal.
Goal #2
Beyond sharing who the guys are, there needed to be a place to collect any updates from either of them.
Goal #3
Collect email addresses and set up an email system to allow Mike and his non-profit to communicate with supporters
The Solution
I designed a homepage that combined the primary brand colors of Mike’s ROAR branding and Cameron’s The Suitcase of Courage website. The main page introduces Mike, Cameron, and their shared goal, with a particular focus on the time and expense left.
The blog page allows for a quick conversion from Facebook (Mike’s favorite platform). On the sidebar, there is a countdown showing the time left until the Marathon. My favorite detail is that the “get in contact” section switches depending on who is the author of the post.
Finally, I did some research and signed them up for an email system that meets their needs and customized the initial emails.
